Down under

Care for your bottom. How do you come up with an idea like that?

Ulla Wannemacher: We’ve been thinking about this for a long time. Most people in the world use water after going to the toilet – and that’s not a bad idea at all. Here in Europe, on the other hand, we use dry toilet paper. When you really think about it, that’s pretty unhygienic. Or imagine: instead of taking a shower, would you simply rub yourself down with paper? Exactly! With FRESH stay fresh, we’ve created a bidet that can fit in a handbag.

Andreas Wilfinger: Wet wipes are the standard alternative but they can block pipes, as well as damaging sewage plants and the environment. In addition, ready-­packaged moist toilet paper often contains perfume and additives that can irritate the genital area. If you moisten normal toilet paper with water, the paper will go soft and crumble. Liquid and gel cleansers cause the same problem. That’s why the RINGANA solution is a fine-pored foam which is simply perfect in terms of application and effect. The gentle formulation even contains more ectoin than many an anti-aging cream.

How is FRESH stay fresh used?

Ulla Wannemacher: FRESH stay fresh comes in a pump dispenser. The product is pumped onto dry toilet paper and used for final cleaning and care. FRESH stay fresh is a leave-on product which means it doesn’t need to be rinsed off. It is mild and nurturing.

How successful do you think this invention will be?

Andreas Wilfinger: With this product we’ve once again set a trend. Exactly as was the case with our FRESH tooth oil or our FRESH deodorant, we have managed to create a product that not only meets our sustainability standards but even far exceeds them.